Client: Tencent | 2020

Xiao Hong Hua is a charity IP under 腾讯公益 (Tencent Public Welfare). The character's image is extracted from the love element in the theme "Love Together" of the 99 Charity Day; the color of red symbolizes warmth and care.

This project aims to make the character "alive" by emphasizing its cute, adorable personalities through animation. Designing animated stickers used in the social media platform was selected as the eventual form of the animation. Gestures given to Xiao Hong Hua were based on people's daily lives with a flower's uniqueness.