Client: Coach | 2021
During the 2021 winter holiday, Coach launches “Snow ❤️City,” a digital game inspired by “Give A Little Love”. To play, players select a Coach Holiday animal & race through snowy New York City collecting “love”. Meet the Coach Holiday animals: Rexy the dinosaur, Fuzz the polar bear, Belle the penguin, Holly the deer, Ginger the fox, Paddles the goose, Luna the owl, Spike the hedgehog & Robin the bird.
Role: Game Character Design, Storyboarding, 2D Illustrator, 2D Animator, UI/UX Assistant
Snow❤️City had drawn competition and attention globally. Regions including North America, Singapore and Malaysia sent gifts to award top players. Other regions used the game for outreach to new brand followers. In China, We converted the game into a WeChat miniprogram to create a one-stop ecommerce+ game experience on China's biggest social platform.
Beyond, Coach China used game assets to put up a projection light show at the Bund Shanghai. Coach Malaysia launched game teaser on a 3D in-depth screen and built in-store gaming experience, which created a holistic shopping & holiday game experience.
